Your Experts in Emotional Design
Connect & Elevate Impact
Welcome to the home of transformative, emotional design at expert level! Here at the Design & Emotion Lab, we combine science and design to create solutions that truly resonate. Ready to create meaningful impact? Let’s connect and make it happen.


Unlock your Emotional Design Potential
Tailored Emotional Design Consulting, Training & Workshops
Whether you’re looking for expert consulting, trainings or inspiring keynotes, we're here to support your emotional design goals. Our services include:
Design Consulting
Work directly with our specialists to refine your design projects with strategic emotional design input.
Design Strategies
Discover the power of scientifically validated design strategies to maximize impact.
Trainings
Equip your team with practical emotional design skills and methods.
Book your Discovery Call today
Use our simple booking system to schedule our first session to suit your needs. Whether online or in person, we're ready to help you move forward with your project.
The Design & Emotion Lab
c/o hochE - Roth und Saiz GbR
Fuerther Strasse 174a
90429 Nuremberg - Germany


Stay Inspired
Follow the Founders
The Design & Emotion Lab is founded by Mareike Roth and Oliver Saiz. We help you grow your business using science-based Emotional Design Strategies.
As a research unit of hochE we investigate and design at the intersection of psychology and design. We provide design consultancy, workshops and keynotes on emotion and design.
Stay connected with the minds behind the Design & Emotion Lab! Follow Mareike and Oliver on LinkedIn for updates, insights, and new perspectives in emotional design.
'Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.'
― Donald A. Norman, The Design of Everyday Things