This is where change starts.
Get in touch with us.
We help you create designs that resonate emotionally with your users. Find out how we can craft impactful, Emotional Designs tailored to your business needs. Let’s start shaping Business Growth of your brand together.
„Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.“
― Donald A. Norman, The Design of Everyday Things
Design & Emotion Lab
c/o hoch E - Roth und Saiz GbR
Fuerther Strasse 174A
90429 Nuremberg - Germany
The Design & Emotion Lab is founded by Mareike Roth and Oliver Saiz. We help you grow your business using science-based Emotional Design Strategies. Whether you are interested in our Emotional Design Consulting, Workshops or Keynotes on Emotion and Design.
As a research unit of hoch E we investigate and design at the intersection of psychology and design.
"Mareike and Oliver are developing a method of systematically transferring brand theory into meaningful practice. With great passion for the topic, they succeed at the interface between rational analysis and emotional creation to provide a comprehensible justification for the expression of today's or future product worlds."
Stephan Niehaus, Head of Corporate Product Design - Hilti Corporation
„Design and emotion everyone talks about it, no one could convey it - many thanks to Oliver and Mareike for their well-founded and stimulating fundamental work!“
Yves Ebnöther, Senior Lecturer & Researcher ZHAW Zurich
„It was simply a great and unforgettable teamwork. Chapeau!!!“
Pierre Cedric Senghor, Group Design Management - Volkswagen Group
„The result of our collaboration with Mareike and Oliver is a holistic solution that is unique in the market. Through the combination of target group perception and translation into design, we were able to make concrete recommendations for our client’s product strategy. Furthermore, it is simply a pleasure to work with Mareike and Oliver. “
Bastian Verdel, Managing Partner StraightONE GmbH
"Mareike and Oliver have shown that design is more than just personal preference and that there is more science behind it than most people are aware of. The collaboration has always been very supportive, and you can tell that Mareike and Oliver are very passionate about what they do."
Stephan Eberhardt, Global Procurement Projects & Logistics - AL-KO GmbH
„The process and methods of Mareike and Oliver helped us to improve the internal communication of the design. In particular, to communicate the emotional design language of the new products internally in a scientifically sound way.“
Peter Weiss, Project Manager Technical R&D - Staedtler Mars GmbH & Co. KG