At the core of our design consulting we help you to craft emotional user experiences that connect deeply with your audience.
We help companies create consistent, engaging, and emotionally resonant touchpoints. Using psychological insights, Psychological Design Strategy and tools like the Emotion Grid®, to turn every touchpoint into an emotion trigger. The result: loyalty, satisfaction and revenue lift by design.
We use our expertise to evaluate your current approach, identify chances and align every detail to your objectives. Trusted by global leaders lke Hilti, L’Oréal and Bosch, we empower brands to enter new markets, build trust and convert emotion into measurable growth.
Increase the adoption of innovative solutions with a design strategy that addresses real user needs.
Utilize emotional design insights to make informed decisions about design direction and product features.
Expertly assess and select the most fitting design concept that resonates with user needs and brand strategy.
A well-crafted emotional design strategy helps you differentiate in crowded markets. Our human-centered approach integrates user psychology and emotion to create designs that not only engage users, but also align with your business objectives. Whether you’re revamping a product or rethinking your brand identity, we guide you in making emotion-driven decisions that drive growth.
Since 2012, we’ve empowered organizations with actionable roadmaps that put user emotions at the heart of every design decision and helps companies to stay relevant in evolving markets.
Synchronized Market Research × Design Evaluation for board-ready choices. → find out more
Differentiation proven | Decisions de-risked | Design impact measurable
Portfolio Analysis + Emotion Grid® + Design Elements: make brand values measurable, expose gaps, align roadmaps. → find out more
Recognition beyond color | Portfolio clarity | Brand fit
Mediation Strategy Toolkit clarifies roles, streamlines decisions, and turns design into a cross-brand business lever. → find out more
Fewer loops | Clear ownership | Faster decisions
Our consulting process doesn’t stop at design creation. We offer ongoing design evaluation based on scientific methods such as emotional metrics, user feedback and real-time data.
This ensures your designs are always optimized to meet customer expectations and market trends. By refining your emotional design approach, we help you continuously innovate and keep your brand relevant and authentic.
Chart the effects of emotional design to drive emotions influence perception and behavior. Our Emotional Journey visualizes motives, needs and fears within a process. The knowledge gained within our workshops will support innovators in making better decisions and support them in predicting the impact of their output.
Making brand identity visible within products themselves creates an optimum of differentiation, global acceptance and brand trust. In order to align brand values and design concepts we follow a holistic approach within the Design Evaluation. Through a combination of fact-based market research and collaborative workshops, we develop an analytical reference system serving as a solid base for future design decisions.
Anchor Products by understanding how people think, feel and decide. We enable brands to establish their emotional identity in order to convey thorough value-driven authenticity. With the help of validated systems such as Emotion Grid®, Value Cards and Key Identities, we craft a Design Strategy based on scientific research. This systematic approach which will lay a perfect foundation for sustainable economic success.
During many years of consulting for start-ups, organizations, universities and associations, we have worked with people with a wide range of backgrounds and experiences. What they all have in common is curiosity and strategic vision to make design projects and business goals a success. Typically, these are the roles and business functions that these people have:
• EXECUTIVES gain a clear pathway to build brand loyalty and drive long-term growth.
• MARKETERS connect with customers on an emotional level, increasing engagement.
• DESIGN LEADERS steer innovation and market impact with a validated design strategy.
Get in touch to discuss how our consulting services can enhance your design approach and create deeper connections with your customers.
