At the core of our design consulting we help you to craft emotional user experiences that connect deeply with your audience.
We help companies create consistent, engaging, and emotionally resonant touchpoints. Using psychological insights and tools like Emotional Journey Mapping, Emotion Grid and Psychological Design Strategy, we ensure that each touchpoint evokes positive emotions, building customer loyalty, satisfaction, and business growth.
Our team of experts will evaluate your current design strategy and identify key areas for improvement. Trusted by global brands like Hilti, L’Oréal and Bosch, we align your design strategy with business goals, enabling you to reach new markets and foster trust and authenticity.
Increase the adoption of innovative solutions with a design strategy that addresses real user needs.
Utilize emotional design insights to make informed decisions about design direction and product features.
Expertly assess and select the most fitting design concept that resonates with user needs and brand strategy.
A well-crafted emotional design strategy helps you differentiate in crowded markets. Our human-centered approach integrates user psychology and emotion to create designs that not only engage users, but also align with your business objectives. Whether you’re revamping a product or rethinking your brand identity, we guide you in making emotion-driven decisions that drive growth.
Since 2012, we’ve empowered organizations with actionable roadmaps that put user emotions at the heart of every design decision and helps companies to stay relevant in evolving markets.
Our consulting process doesn’t stop at design creation. We offer ongoing design evaluation based on scientific methods such as emotional metrics, user feedback and real-time data.
This ensures your designs are always optimized to meet customer expectations and market trends. By refining your emotional design approach, we help you continuously innovate and keep your brand relevant and authentic.
In order to understand and maximize the effects of emotional design we help to develop a deep understanding of how emotions influence behavior and perception. Our Emotional Journey visualizes motives, needs and fears within a process. The knowledge gained within our workshops will support innovators in making better decisions and support them in predicting the impact of their output.
Making brand identity visible within products themselves creates an optimum of differentiation, global acceptance and brand trust. In order to align brand values and design concepts we follow a holistic approach within the Design Evaluation through a combination of fact-based market research and collaborative workshops. Together we develop an analytical reference system serving as a solid base for future design decisions.
Products have more impact when we understand how people think, feel and decide. In our Design & Emotion Lab we enable brands to establish their emotional identity in order to convey thorough value-driven authenticity. With the help of proven tools such as Emotion Grid®, Value Cards and Key Identities, we develop a Design Strategy based on validated research and clear guidelines which will lay a perfect foundation for sustainable economic success.
During our many years of consulting for start-ups, organizations, universities and associations, we have worked with people with a wide range of backgrounds and experiences. What they all have in common is curiosity and strategic vision to make design projects and business goals a success. Typically, these are the roles and business functions that these people have:
• EXECUTIVES gain a clear pathway to build brand loyalty and drive long-term growth.
• MARKETERS connect with customers on an emotional level, increasing engagement.
• DESIGN LEADERS showcase innovation and lead the future of their organizations through impactful, emotion-driven strategies.
Get in touch to discuss how our consulting services can enhance your design approach and create deeper connections with your customers.
